| Consideration Point | Specialty Magazine |
TV | NossaTV | |
| Does my ad reach only engaged consumers? | Yes | No | No | Yes |
| Can I advertise specifically to people who have responded to my previous ads? | No | No | No | Yes |
| Are the ads 100% efficient at reaching my target audience? | No | No | No | Yes |
| Can consumers navigate directly to my website from the ad? | No | No | Yes | Yes |
| Can my ads be online, offline and mobile? | No | No | No | Yes |